On #nestlefamily and guerrilla tweeting

Please note that this post is not directed at all of the people addressing their concerns surrounding the Nestle Family meet-up on Twitter this morning. The large majority of those bringing up their issues with Nestle’s practices and corporate responsibility were analytical, not personally attacking any of the attendees and I’m happy to have seen them representing what Nestle seems to consider a lesser-important population – mothers and children within third-world and under-funded nations. I’m speaking to a small group of women who chose to make their arguments against Nestle a reason to form a personal vendetta, for lack of a better phrase, against the attendees.

Women. What the fuck are you doing?

If ever there was reason I’d feel shame to be called a mommy blogger, today on Twitter defined it.

So, some moms were hosted by Nestle. I’d like to think that a large portion of the attendees went with education and research behind themselves, and some were just damn happy to get a tour and talking to. Whatever the reason they went, a number of our brethren were there, representing our community.

Maybe they were provided propaganda, and maybe as far as they know, they were educated about a company’s aims to give back to the world that has helped them to become successful – for the point of this post, I’m not considering what viewpoint they went or left with.

The point was that a company (regardless of whether you or I or that chick over there in the corner chugging a cab-sav out of the bottle while her three kids run around her in circles asking for goldfish crackers thinks they’re unethical or not) let in a group of people from our community and exposed to them (some part) of their inner-workings. This group, for their own individual reasons, accepted the invitation and had the right to not only enjoy, but to potentially profit (in the form of networking and education) from the experience.

Now, our job as I see it, is to educate. To expand upon that theory, I think that as human beings we have the ability and specific onus to share information with others – not just other moms, or parents, or people within our neighbourhood or shared demographic. With anyone we think should and will listen.

So, some of us, being aware of what we see as (what you could harshly call) Nestle’s crimes against humanity, had the responsibility to share this information, our sources and our opinions – it’s what we, as a collective should be doing: sharing the good and the bad as a means to further enrich and protect our fellow sharers of the planet.

Some of us did that, providing links, stats, posts and concise ideology supporting our disdain for Nestle’s practices with specific concern for their see-no-evil cocoa trading habits – which is linked to child slave labour – and aggressive (and irresponsible) marketing of baby formula – which has ultimately been linked to infant deaths numbering over one million.

Others are the ones causing me shame in the mommy blogger title.

Since when is it appropriate to attack another mother for not having the knowledge, or the confidence to speak out against something? Since when do we, all mutually enabled, but some not aware, or gasp, more trusting than even the least cynical of us, have the right to talk down to someone in a public venue because she has been exposed to information and didn’t immediately, what? Stand up and walk out? Cause damage to a brand name that could incur personal legal issues in the form of a potential libel or slander suit? Announce clearly to an entire room after glancing at her iPhone that she was forever boycotting Nestle’s bullshit and everyone else there should leave with her or be ashamed of themselves?

Today, dear community, I saw claws.

I think some people, feeling understandably enraged at the examples of ethical responsibility that Nestle was throwing out to what they saw as impressionable, influential mommy bloggers, pounced on the moms, not just the company.

Our job is not to tell other people what products they are allowed to support. Our job is to explain why we do or do not support the companies we individually choose to. We are not to shame someone, or attempt to, because they like cheap chocolate that is not certified as fair-trade or slavery-free. It’s not up to us to tell someone if they even should choose formula for their child, period, never mind the brand that they’re allowed to select.

But today, I saw women on Twitter, acting as if they had all the answers and anyone who wasn’t with them was against them.

This was not about sides, mommies. This was not about I said/you said. This was a marketing/education opportunity that 20 hand-selected moms got to attend that a population wasn’t okay with existing, offered by a company that many of us think should face legal (in the least) action.

So, fine. Don’t be okay with it. Explain why you’re not okay with it. Expand upon your reasoning and even go so far as to say, “I boycott Nestle (or Walmart, or Kraft, H & M, Nike, or whatever, there’s about 8 bagillion brands you could be boycotting if you really did some reading) and this is why, and I wouldn’t feel right about attending an event like you are. But that is my opinion and I would never tell you how to live your life because you are my sister in arms against the doldrums and harassment and annoyance and joys of motherhood, not my enemy.”

Then, when the ladies have been escorted out of the event or even during, if you can handle yourself with a modicum of respect for who you are addressing, you can tell them more. You can argue the materials and fact sheets they were provided, the tweets they sent out and the statistics that now flood their brains. You can tell them what the chocolate will do to their ass and their wrinkles, for all I care, but you must do it from a place of goodness and intentional love.

No one will listen to a message that is screamed in their face with rage. No one can open their mind to someone who is acting abusively or condescendingly. I can’t think of one person who would have read 140 characters that basically said “If you don’t agree with me, you’re a murderer, too,” thought it gospel and dismantled the entire Nestle corporation from that very room.

Changes come slowly, both on a corporate and personal level, and none of us can expect someone who feels (on some level) honoured to have been invited to an exclusive meeting to have learned everything there was to know while they were there, while they were being shouted at on Twitter, while they could also have been developing their own opinion about Nestle’s practices.

We, women, moms, are a flexible bunch, and an influential one as well.

Don’t you think that we should have respected ourselves as a community enough to play nice and debate courteously, and maybe, just maybe, given the attendees of the Nestle Family event a moment to breathe in light of (what to some of them was) the completely new information they were being provided?

Ten minutes after they left, that’s when we could have worked hard, as a supportive and educated and empathic population to right the wrongs they may have been told. Not with harsh personal criticisms, but with the same voice that we would extend to any friend.

Please, ladies, put the claws away. There’s no reason to add bulk to the notion that women are drama-mongering, reactive, unstable characters. Think of affirmative action that you can take to educate and support your fellow females and therefore the generations to come.

Stop creating karmatic deficits.

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  • DC
    I miss everything - seriously! Love your support of women!!
  • I know, from my own experiences, that when someone yells, screams or attempts to carve their message into my skin or brain, I immediately withdraw any desire to listen to anything they have to say in any serious conversation. No matter who is right or wrong, there is still a place for civility in this world. Civility belongs in any conversation. Of course, I guess, screaming at another doesn't really qualify as conversation, does it?
  • I miss everything - seriously! Love your support of women!!
  • Deb
    I get your points, but you are leaving out some of the ways some of the bloggers were acting. There is a continuum of change theory that depends on some people changing policy politely, some being advocates, some being activits, and some being downright disruptive. I think a lot of the disruptive heat came from non-mommybloggers, but that it was ultimately useful to the overall protest, which is essentially what that was. There is value in interrupting, or Guerilla action, as you aptly titled your great post. The hard thing is that if one is agreeing to have one's avatar and tweets on their site, you are more than an independent journalist, and an activist has a right to engage. And Twitter makes protest and interruption not only easy but likely.

    I think of it this way. Hustler has a junket, makes a similar site featuring male bloggers's avatars, says the hagtag is #hustlerloveswomen. Others think that's awful and write to the bloggers, saying don't tweet free PR for Hustler, they are gross. They're like, I wanna go and see for my own reasons. I don't think a lot of mommybloggers would sit back and wait to see if the men were going to confront Hustler about exploiting women. When they saw the attendees tweeting "Hooray for Hustler,love my steak, can't wait to start the tour! #hustlerloveswomen" or "Making collages with Hustler mags, licking the pages! #hustlerloveswomen" all hell would break loose. It just doesn't hold up that attendees don't become voicepieces for PR while on junkets. I don't like attacks, either, but the truth is we have a lot to figure out.
  • I loved this post, thanks for writing it. The whole incident (like many before it) made me sad and I stopped following it because it's so uncomfortable to see people treated that way. And that is unfortunate, just as you said, because I am a fairly educated, somewhat critical thinker, I was unaware of the problems with Nestle and I would have liked to have learned. You hit it exactly when you said that no one learns a screamed message. (Now if only this mommy blogger could remember that when she's trying to impart a, ahem, message to her children.)

    Oh, I did read PhDinparenting's post, which was very well done!
  • In other words, get off your high horses and act like grownups? A-fuckin-men.

    There is a time, place and way to bring issues into the limelight. Attacking your fellow bloggers for going on a trip to Nestle is not one of them.

    I'm saying this as a pre-emtive strike. I recently went to a benefit event for Childhood Hunger that ConAgra Foods played a big part in. Since they are a global corporation, they must be "evil" - now that I drank their free booze at the party, by association I must also be evil. Oh well.

    Awesome post, and my sentiments EXACTLY!
  • Nope - you're not evil unless you come out of it spitting their PR like it's the gospel.

    *THEN* you're evil. ;-)
  • Bra-frickin-vo! Bloggy mama drama has got to stop if our community is ever going to be taken seriously. Thanks for such a well written post!!
  • Wow.

    I made the choice to stay out of the Twitter drama because honestly, it feels like 4th grade all over again. Or maybe a flame war thing in a discussion room where people see just how over the top they can go to get a reaction. I would bet that if it was real life, those things would NOT be said.

    I'm totally not interested in associating with people like that and honestly, right now for me real life is taking precedence over anything Internet related.

    People who attack other bloggers for their choices make us ALL look bad (ya, thanks. Which is exactly why I don't consider myself a "mommyblogger"), and scare newbies from even attending an event like that. Me? I would have gone. I would have learned, and asked questions, and then said to hell with anyone who attacked me for it.

    I've said it somewhere else and I'll say it again...

    We are all entitled to our opinions, but there is no excuse for being hateful about it.
  • Yes, I would have gone, too. Me being outspoken, I probably would have raised some shit while I was there, or tweeted about wells Nestle's built and counter tweet myself about the dirty water they've known moms would mix their free formula with. I would have been armed with all of the facts I could, I would have been silent beforehand about having anything other than excitement for the event, and I would have encouraged anyone to share their opinion/facts while I was there and afterward.

    But that's me. And I wasn't there. Maybe I'm not quite...pure-minded enough to assume that what a company is telling me is the whole truth; at the same time, I *am* rational enough to know that I can't convince anyone that the 'truth' they were just told, by a representative standing in front of them at that very moment, is bullshit (if I'm calling them irresponsible or otherwise bullying them to agree with me).
  • While I hate online bashing in all its forms...we tend to not censor ourselves as much on the net..we all know that.

    However....there was a lot of dumb and blood pressure inducing posts on that feed.

    However.....

    Nestle set this up as a free marketing thing for themselves.

    They fully intended people to live tweet about the event. I assume hoping to fill Twitter with 140 characters about how great Nestle is.

    They wanted the bloggers on twitter the whole time...they laid them out there...and let them these innocents do the marketing and defense for them.

    Now whether or not Nestle is just stupid..we will never know..but I cannot imagine that a corporation dogged by controversy for years and years would not have expected this.

    Unlike the wishes of the many Nestle supporters on twitter...hashtags do not make a conversation private.

    I think it is shameful that Nestle did this.
    I think it is shameful that they were seemingly not prepared for the shitstorm that this tweet love fest became.

    However...(again) The people at the event could have just stopped tweeting. They didn't have to read anything. They didn't have to post anything.

    ON A PUBLIC FORUM

    They could have just soaked up the PR and chocolates and posted about it later.

    Positive or negative Nestle got the twitter publicity it wanted.

    I think, in hindsight, we (those who participated) were all duped.

    I think we all need to see the end of live tweeting ANYTHING.

    It personally annoys the shit out of me anyway.
  • In all honesty, yes, everyone involved was a tool, exactly as Nestle intended. I don't think that's necessarily a bad thing, when you consider the people who may have been lurking in the Twitter ether, checking out the hashtag's results and just taking in facts. Not everyone needs to (or will) speak out for/against something. And that's fine, right?
  • Again - a corporation does *NOTHING* that doesn't serve it's self interest.

    NOTHING.

    EVER.

    And every single blogger/tweeter there was bent-over and screwed by them, because not only did they get what would amount to THOUSANDS OF DOLLARS of free advertising on blogs and websites that usually charge for such placement....

    They also bought your good word for a plane-ticket and a bunch of free samples.
  • Corporations don't exist to serve the needs of the people.

    Period.

    Never.

    Ever.

    Corporations exist for the sole purpose of making their shareholders money. Any corporation who tells you they have your best interests in mind is LYING to you. And there are many MANY lying corporations out there.

    And anyone who believes them is gullible.

    If you accept this fact of life, and learn to live around it, you can survive. If you accept them at their words you will most surely perish.

    And if you become unwitting mouthpieces for a corporation, you will find that you will lose some, if not all, of your credibility in the process.

    Blindly repeating corporate PR is no exception.
  • Oh, I didn't say that the attendees should retain credibility or be considered anything other than gullible if they were provided with facts in a way that they could retain the information. Me being a black and white person, I don't particularly agree with attending a corporate event and positively marketing about it, unless you've done your won due diligence - and remain open minded.

    But damn, you're cynical. :P
  • When it comes to cynicism I win first prize. Mostly because I've worked in / for a good 2/3 of the Fortune 500, and they *ALL* operate the same way.

    Bleed the consumer for every dollar they can, then try to squeeze another two-bits out of them for good measure.

    It's why I don't operate that way, and it's why I will *NEVER* be rich. I charge just enough to make ends meet, usually about half what my competitors do. :) (On the hosting business I lose a *LOT* of money, but that's just a fun hobby for me. :)
  • Wanted to add, most of the truly inflammatory and aggressive tweets I saw were not from Mommy Bloggers but from students/activists who didn't apear to be part of this "blogosphere."

    Yet, within minutes, PR asshats were tweeting "and this is why companies should stop working with moms."
  • Yes, you're right, I see in hindsight. I didn't look for a distinction between moms and the female activists and I should have done. Of course, since, some moms have really gone gonzo.
  • I know..watching it all was like being in first year Communications again with all the 'children' out of high school.

    "GASP" "What do you mean corporations lie!?"

    "Advertising is not the truth!??"

    They were genuinely shocked.
  • Well, some people didn't learn a lot of critical thinking, K. Some people had no reason to. I'm on of the most cynical people I know, and I have friends who are naive and trusting and life is a much happier place for them, honestly. But I'll still try to let them know things that I think they should.
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